Period: Mar 2012 – Jan 2016 *
(quit and rejoined again April 2015)

Responsibilities:

• Leading the local SEO team in Thailand
• Coordinate with regional SEO head and local commercial team
• Strategic and policy advice for the management in SEO areas
• Drive organic traffic
• Search engine Optimization of our sites for all dimensions of universal search by Google guidelines.
• Development and control of all activities, especially on-page optimization and high quality link building
• Identify and manage projects that will improve our on page ranking factors using current and future best practices
• Coordination of external service and control measures based on the ROI of SEO
• Keyword analysis and research
• Development of appropriate tools for optimized SEO measures
• Align Lazada’s SEO with SEM, FB, affiliate, PR, and other digital marketing channels
• Internal communication for SEO purposes
• educate merchants in link building campaign
• Creative SEO campaign to generate white-hat SEO backlinks from universities, sellers, and other business partners.

Few examples of Short-tail Keywords I have worked with:

• iPhone
• Samsung galaxy
• Diapers
• LED TV
• Power bank
• Shoes
• Running shoes
• Baggage
• Furniture
• Shoe racks
• Laptop / Notebook
• (1000+ more keywords)